"The Impact of Social Media on Corporate Social Responsibility Initiatives"

Abstract

This study investigates the multifaceted influence of social media on Corporate Social Responsibility (CSR) initiatives. As businesses increasingly embrace CSR as an integral part of their operations, this research examines how social media platforms serve as a catalyst for transparency, engagement, and accountability. Through a comprehensive analysis of case studies and empirical data, we explore the transformative effects of social media on CSR strategies, shedding light on both its advantages and challenges. This research contributes to a deeper understanding of the dynamic relationship between digital media and corporate responsibility.