"Media Entrepreneurship: Challenges and Opportunities in the Digital Landscape"

Authors

  • Khalid Rasool University of Management and Technology
  • Aasif Saleem University of Management and Technology

Keywords:

Virtual reality, Consumer engagement, Interactive content, Brand engagement, Immersive technology, Purchasing behavior, VR experiences, Marketing strategy

Abstract

This research investigates the impact of virtual reality (VR) on consumer engagement by examining the utilization of interactive content within VR environments. Through empirical analysis and case studies, this study explores how VR technology enhances consumer experiences, fosters brand engagement, and influences purchasing behaviors. Findings suggest that VR's immersive capabilities profoundly affect consumer engagement, providing valuable insights for businesses seeking to leverage VR as a strategic marketing tool.

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Published

2023-09-10

How to Cite

Khalid Rasool, & Aasif Saleem. (2023). "Media Entrepreneurship: Challenges and Opportunities in the Digital Landscape". Journal Of Media And Business Studies Research, 2(3), 41–54. Retrieved from https://jmbsr.com/index.php/Journal/article/view/47

Issue

Vol. 2 No. 3 (2023): JOURNAL OF MEDIA AND BUSINESS STUDIES RESEARCH

Section

Articles