"Advertising Effectiveness in the Era of Ad-Blockers: Strategies for Success"

Authors

  • Ahmed Farooq University of Sargodha
  • Adeel Asif University of Sargodha

Keywords:

Ad-blockers, advertising effectiveness, digital advertising, consumer behavior, ad-blocking software, online advertising strategies, ad-recovery strategies, native advertising, content marketing

Abstract

The rise of ad-blockers has presented a formidable challenge to advertisers in the digital age. This article explores the evolving landscape of online advertising and provides strategies for enhancing advertising effectiveness in the face of ad-blocker usage. Through a comprehensive review of literature and case studies, this research offers insights into how advertisers can navigate this challenging environment and ensure that their messages reach their intended audiences.

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Published

2023-09-10

How to Cite

Ahmed Farooq, & Adeel Asif. (2023). "Advertising Effectiveness in the Era of Ad-Blockers: Strategies for Success". Journal Of Media And Business Studies Research, 2(3), 55–67. Retrieved from https://jmbsr.com/index.php/Journal/article/view/48

Issue

Vol. 2 No. 3 (2023): JOURNAL OF MEDIA AND BUSINESS STUDIES RESEARCH

Section

Articles