"Branding in the Digital Age: Building and Managing Online Brand Reputation"

Abstract

In the digital age, a brand's online reputation is of paramount importance. This article explores the strategies and tactics essential for building and effectively managing brand reputation in the digital realm. It delves into the dynamics of online brand perception, discusses the impact of digital platforms, and provides insights into the challenges and opportunities faced by businesses. By examining successful case studies and emerging trends, this research offers valuable guidance for marketers and brand managers seeking to navigate the complex landscape of digital branding.