Vol. 1 No. 3 (2022): JOURNAL OF MEDIA AND BUSINESS STUDIES RESEARCH

Articles

• "Branding in the Digital Age: Building and Managing Online Brand Reputation"

  Bushra Naz, Babar Ali

  1-18

  • Pdf

• "Media Diversity and Inclusion: Implications for Business and Society"

  Muhammad Awais, Aliya Saleem

  19-30

  • Pdf

• "The Use of Artificial Intelligence in Media Production and Distribution"

  Abdul Rehman, Chaudhry Muhammad Irfan

  31-41

  • Pdf

• "Measuring ROI in Social Media Marketing: Metrics and Strategies"

  Kashif Ali

  42-52

  • Pdf

• "Media and Crisis Management: Lessons from Notable PR Disasters"

  Haroon Rashid, Ghulam Mustafa

  53-63

  • Pdf