"Media and Crisis Management: Lessons from Notable PR Disasters"

Abstract

This article explores the intricate relationship between media and crisis management by dissecting the responses to some of the most memorable public relations (PR) disasters in recent history. Through a systematic analysis of case studies, we uncover valuable lessons for businesses and organizations aiming to navigate crises effectively. By examining the media's role in shaping public perception and response during these crises, we shed light on the critical strategies required for proactive crisis management.