"Media Convergence and Its Effects on Business Models in the Digital Age"

Authors

  • Aamir Mahmood COMSATS Institute of Information Technology
  • Bushra Naz COMSATS Institute of Information Technology

Keywords:

Media convergence, digital age, business models, technology, industry transformation, digital disruption, cross-platform integration, consumer behavior, innovation, adaptation

Abstract

Media convergence, driven by the rapid evolution of digital technology, has revolutionized the landscape of business models across various industries. This article explores the multifaceted impact of media convergence on traditional and emerging business models, shedding light on the challenges and opportunities that businesses face in the digital age. Through a comprehensive analysis of case studies and industry trends, this research uncovers the transformative power of media convergence and its potential to reshape the future of business.

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Published

2022-01-31

How to Cite

Aamir Mahmood, & Bushra Naz. (2022). "Media Convergence and Its Effects on Business Models in the Digital Age". Journal Of Media And Business Studies Research, 1(1), 44–54. Retrieved from https://jmbsr.com/index.php/Journal/article/view/4

Issue

Vol. 1 No. 1 (2022): JOURNAL OF MEDIA AND BUSINESS STUDIES RESEARCH

Section

Articles