Vol. 1 No. 1 (2022): JOURNAL OF MEDIA AND BUSINESS STUDIES RESEARCH

Articles

• "The Impact of Social Media Advertising on Consumer Behavior: A Comparative Analysis"

  Bilal Ahmad, Bushra Naz

  1-15

  • Pdf

• "Media Ethics in the Age of Fake News: Challenges and Solutions"

  Masooda Ijaz, Ahmed Farooq

  16-30

  • Pdf

• "The Role of Influencers in Shaping Brand Perceptions: A Case Study of Instagram"

  Mahmood-ul-Hassan, Abida Shaikh

  31-43

  • Pdf

• "Media Convergence and Its Effects on Business Models in the Digital Age"

  Aamir Mahmood, Bushra Naz

  44-54

  • Pdf

• "Content Marketing Strategies for Small Businesses: Lessons from Successful Cases"

  Ali Raza, Gulraiz Ahmad

  55-66

  • Pdf